Client: MUXIC + Turismo CDMX  ·  Year: 2024  ·  Role: Lead Motion Artist / Visual Identity
Tools: After Effects · Illustrator · Premiere  ·  Produced by MOOI Collective

MUXIC is Mexico's first Music Tourism Office — an initiative backed by Turismo CDMX dedicated to positioning Mexico City as a global destination for music tourism. By connecting Mexican creative talent with international markets, MUXIC bridges the music industry and the cultural economy through boutique events, a digital platform, and strategic partnerships. In 2024, MUXIC was nominated at the Music Cities Events Awards alongside the world's top creative capitals.

The scope of work included developing MUXIC's visual identity from scratch: logo design, brand system, and a suite of animated graphics for digital, social, and live event use. Motion pieces were built in After Effects and coordinated across multiple formats to maintain consistency from social media feeds to on-stage screens.

Working within the MOOI Collective, the visual direction had to balance the institutional weight of a government-backed initiative with the creative energy of the music scene it represents — bold, contemporary, and distinctly rooted in Mexico City.